See the whole picture.
Connect your recovery, scan your body comp, upload your labs, and ask the coach what is going on.
$199.99 per year after a 14-day free trial. iPhone.
MacroFactor reads two things well: your food and your weight. If you train seriously, your body produces more data than that. Augur reads the rest too, recovery, body comp, and bloodwork, with one coach that answers with your numbers.
Serious training produces more than food and weight. You wear a recovery tracker, you get InBody or DEXA scans, and you may pull bloodwork a few times a year. The bet behind Augur is that fueling decisions get better when one coach can see all of it at once.
Sleep, resting heart rate, and HRV come in from your wearable through Apple Health, and Strava adds workouts. Photograph an InBody or DEXA printout and the metrics are read and trended. Upload a lab report and your biomarkers are trended across draws. Then ask the coach why your weight stalled, and it can tell you whether the stall lines up with three weeks of low protein or a week of short sleep, because it sees both.
The coach never diagnoses and never gives medical advice; bloodwork shows only what your lab printed.
Its adaptive expenditure algorithm is among the most respected in the category. It estimates your energy expenditure from your weight trend and intake and adjusts your targets every week, and it has earned its reputation with evidence-based lifters.
It also costs less, $71.99 per year against Augur's $199.99, and it runs on Android. Augur is iPhone only today.
| Feature | Augur | MacroFactor |
|---|---|---|
| Target setting | Targets from your goal and training days; plateau detection checks recovery and sleep before calling a stall | Adaptive algorithm recalculates targets weekly from weight and intake |
| Food logging | Type or say it (5 to 10 seconds), photo recognition, barcode, label and menu scanning | Fast logger with AI-assisted entry |
| Coach you can ask | Yes; reads food, weight, recovery, body comp, and bloodwork | No; coaching is algorithmic |
| Recovery data | Sleep, resting heart rate, and HRV via Apple Health; used by the coach | Not part of coaching |
| Body comp scans | Photograph an InBody or DEXA printout; read, reviewed, and trended | Manual entry |
| Bloodwork | Photo or PDF lab reports, trended across draws (lab-printed values only) | No |
| Micronutrients | 20 from USDA data | Detailed micronutrient tracking |
| Connect to Claude (MCP) | Yes | No |
| Platforms | iPhone | iPhone and Android |
| Price | $199.99 per year, 14-day free trial | $71.99 per year or $11.99 per month |
Pick MacroFactor if you want the strongest macro algorithm, you are happy logging food and weight and letting the math adjust, you are on Android, or price decides it.
Pick Augur if your training produces more than food data, recovery from a wearable, body comp scans, regular bloodwork, and you want one coach that reads all of it and answers with your numbers.
It depends on what your training produces. If you want macros read alongside recovery from your wearable, body comp scans, and bloodwork, with a coach that answers using your numbers, that is what Augur is built for. If you want the best adaptive macro algorithm at a lower price, MacroFactor is a strong pick.
MacroFactor syncs weight and nutrition with Apple Health, but recovery signals such as HRV and sleep are not part of its coaching. Augur reads sleep, resting heart rate, and HRV from Apple Health, and the coach and plateau detection use them.
Augur. MacroFactor is $71.99 per year or $11.99 per month. Augur is $199.99 per year after a 14-day free trial.
Connect your recovery, scan your body comp, upload your labs, and ask the coach what is going on.
$199.99 per year after a 14-day free trial. iPhone.